What?!
As a fellow beer lover…
I learned recently in my marketing class that The Beer Store is not owned or operated by the government like the LCBO.
Surprising? Yes. (to me at least)
What’s even more, the Beer Store is actually owned by 3 of the major beer companies we have in Canada:
Labatt
Molson
And
Sleeman.
Kind of makes you wonder as to whether or not this contributes to the fact that they are the major beer players in Canada? ( my guess is probs)
In terms of product placement, it's definitely something to think about.
Anyway, due to this “private monopoly”, we’re paying nearly 25% more than our fellow garden-sharers, Quebecois, and our neighbours the Americans!
Ugh. The way of the world.
